celebrity branding

Inside the Effort to Brand Tom Brady

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been posting a lot of personal photos on Facebook. It's not a coincidence.

Lyle Lovett’s Latest Gig: Men’s Shirts

Four-time Grammy winner Lyle Lovett is usually busy writing songs, touring with his 18-piece band, acting in the occasional movie or riding horses on his Texas farm.

The Dangers of Donald

Remember that so-called “birther” issue from the presidential campaign? Remember all that press coverage of Donald Trump demanding that Barack Obama turn over his birth certificate—then doubting that the one the president did turn over was authentic? Remember the national sigh of relief when the whole issue finally just went away?

Rebranding Duke

Prior to his death in 1979, John Wayne appeared in 150 films in which he played everything from a gun-slinging cowboy to a gun-slinging Marine storming Iwo Jima.