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Neil Patrick Harris Tries to Explain Why Heineken Light Is St. Patrick’s Day’s Official Beer

Creativity

Neil Patrick Harris might be the best possible pitchman for Heineken Light, given that both are known for being versatile and unintimidating, but is the actor up to the challenge [...]


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Jennifer Garner Returns to TV as Capital One’s Newest Spokes-Celebrity

Creativity

Jennifer Garner is back on TV and very upset with chairs in two new ads for Capital One's Venture Card. The visuals in the two spots, titled “Seats” and “Musical Chairs,” [...]

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The Other Bieber, Letterman and Zellweger Star in Ads for the Other Amazon

Creativity

Sharing a name with a celebrity has got to be a blessing and a curse. But it can also make you mildy famous. Lynda Pearson and Millie Olson co-founded Amazon [...]

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Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead

Creativity

Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of [...]

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Cadbury Brings the Joy Yet Again With James Corden’s Lip Sync

Creativity

Cadbury is following up last month's charming "Yes Sir, I Will Boogie in the Office" spot with another winner. U.K.

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TV’s Royal Couple Lives On Thanks to Brand Endorsements

Brand Marketing

If there is one thing more impressive than the popularity of I Love Lucy—which ran for 179 episodes between 1951 and 1957—it is the popularity that endures long after the [...]