Gym Ad Kindly Reminds Kanye That He Married a Shallow Short-Timer
Creativity
An easy target, to be sure, but here's a clever bit of celebrity newsjacking from a New York chain of gyms. New York Sports Clubs ran the ad above in [...]
Which Entertainment Show Is the Most Flattering to Celebrities?
Poor celebrities. It doesn’t matter how much they spend on their clothes or work out at the gym. Sooner or later they’re going to flash a little too much skin [...]
Some of the Best Movie Campaigns—From Blair Witch to Hunger Games
Brand Marketing
The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while [...]
Time Inc.’s Latest Collaboration
Performance Marketing
Time Inc. CEO Laura Lang has made a point of capitalizing on the company's enormous number of print subscribers and breaking down walls between its traditionally autonomous brands.
People Adds CelebWatch News App to Subscription Plan
Performance Marketing
People magazine is trying to capitalize on readers' obsession with celebrity news and keep its title as Time Inc.'s cash cow with a new app that makes it easy to [...]
Newsstand Realities
Performance Marketing
With American audiences becoming more segmented than ever, it can be hard to predict which celebrities will sell magazines. Just ask Larry Hackett, the managing editor of People.