John Stamos Will Knit You a Scarf If Geico’s Savings Aren’t Enough for You
He joins Idina Menzel and DJ Khaled in Martin Agency's campaign about truly personal service.
After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm
Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment [...]
Derek Jeter Launches The Players’ Tribune As a Digital Platform for Athletes
Performance Marketing
When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he [...]
When Does Leaning Hard Into Celebrity Become Lazy and Dangerous?
Brand Marketing
There are many things that defined 2014 in advertising.
What Do So Many Celebrities See in Ray-Ban’s Wayfarer Sunglasses?
Brand Marketing
Style and color are very important when it comes to sunglasses, but as any fashionista—or just anyone who lives in L.A.—will tell you, no frames get hot until celebrities put [...]
4 Things Jessica Alba Wants You to Know About Her Booming Lifestyle Brand
Brand Marketing
There's a lot you don't know about Jessica Alba. That's possibly because her initial fame from TV and movies in the mid-2000s has died down a bit. But it might [...]