Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Time and Ad Budget?
The 2016-17 season is almost upon us. Over the next month and a half, the five broadcast networks will premiere 20 new series, with most of those debuts coming in [...]
Upfront Postmortem: Buyers Assess This Year’s ‘Ugly’ Market
Performance Marketing
Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront [...]
CBS Makes Good on Leslie Moonves’ Vow of Double-Digit CPM Increases
After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish [...]
CBS Will Roll Out Its Fall Shows Over 7 Weeks
Most broadcast networks will be rolling out their fall shows in a compressed timeframe, but CBS is going to take its time next season.
CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration
As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success.
CBS’ New D.C. Series About Brain-Eating Alien Bugs Can’t Compete With This Year’s Crazy Election
When it comes to TV shows about D.C. politics in 2016, truth is stranger than fiction. Even when the fiction involves brain-eating bugs from space.