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Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016

Convergent TV

The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.


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Hulu’s Upcoming Livestreaming Service Will Be the First to Include CBS

Convergent TV

Hulu's upcoming livestreaming TV bundle won't launch for another couple of months, but it has already landed a key network that DirecTV Now and its other competitors lack: CBS.

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Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November

Convergent TV

Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new [...]

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Parent Company National Amusements Pulls the Plug on CBS-Viacom Merger

Convergent TV

The merger of CBS and Viacom, which seemed like a foregone conclusion for much of the year, is instead on hold—perhaps permanently.

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Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017

Convergent TV

This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of [...]

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How Donald Trump’s Win Made Pollsters, Pundits and Journos All Big Losers

Convergent TV

On MSNBC's Morning Joe, just hours after the election of Donald Trump as the 45th president of the United States, the show's co-hosts and panelists sat around a table in [...]