March Madness Boosts CBS, Time Warner Stock
Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different [...]
Mercedes Revs Up High-Octane Super Bowl Appearance
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But [...]
Super Bowl Buys: It All ‘Ads’ Up
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also [...]
NFL Caps Another Powerhouse Season
While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011.
Turkey Trot: Lousy Jets Take a Bite Out of NBC Ratings
While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations.
Peyton Place: NBC Scores With Manning’s Return
The first week of the 2012-13 NFL season was something of a mixed bag, as record ratings in Sunday prime were offset somewhat by a blowout in the marquee Monday [...]