CBS Interactive

Why CES Is a Key Incubator for Marketing Execs

CES has become the place for companies to showcase new, innovative and promising technology.

How CBS Interactive Will Help You Buy the Perfect Car

As we saw last week during the Consumer Electronics Show in Las Vegas--and will this week at the Detroit Auto Show--the future of the automobile industry will be driven by the technology.

CBS Interactive Debuts a Virtual Reality Comedy Short at Cannes Lions

Can virtual reality be funny? Today at Cannes Lions, CBS Interactive hopes to find out.

See Which Celebrities and Moguls Showed Up at CES in Las Vegas [Photos]

The Consumer Electronics Show in Las Vegas last week attracted a diverse crowd, from suited CMOs to A-list celebs. Here's a look at some of the hottest events.

GameSpot Ranks Interest in Upcoming Video Games

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real time on a new list called the GameSpot 50.

LinkedIn Opens Ad Platform

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps marketers sponsor high-quality content. LinkedIn unveiled the new programs today, launching a Sponsored Updates API and a program called Content Partners.

Ross Levinsohn Among Leading Execs to Speak at Digital Entertainment World

Ross Levinsohn, CEO of Guggenheim Digital Media, publisher of Adweek, The Hollywood Reporter and Billboard, is on the growing list of industry executives set to speak at the inaugural 2014 Digital Entertainment World conference in Los Angeles.

CNET Targets the Tech-Hungry Latino Market With a New Site

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.

CBS Looks to Boost Live on Letterman’s Live Audience With Interactive Features

CBS this week implemented a handful of new interactive features to its Live on Letterman online concert program in an effort to boost live viewership. Viewers watching the concerts live can now switch between two camera angles, share select screenshots of the show via social media and even vote to choose the artist's closing song. The new features were made available for the first time during two Live on Letterman concerts this week, one by John Mayer and another by John Legend. CBS announced the features on Aug. 8.

Twitch Announces PS4 Presence

Now you can easily share clips of yourself playing video games with all of your PlayStation friends.