Why CES Is a Key Incubator for Marketing Execs
Brand Marketing
CES has become the place for companies to showcase new, innovative and promising technology.
LinkedIn Opens Ad Platform
Performance Marketing
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps [...]
Ross Levinsohn Among Leading Execs to Speak at Digital Entertainment World
Performance Marketing
Ross Levinsohn, CEO of Guggenheim Digital Media, publisher of Adweek, The Hollywood Reporter and Billboard, is on the growing list of industry executives set to speak at the inaugural 2014 [...]
CNET Targets the Tech-Hungry Latino Market With a New Site
Brand Marketing
On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.
CBS Looks to Boost Live on Letterman’s Live Audience With Interactive Features
Performance Marketing
CBS this week implemented a handful of new interactive features to its Live on Letterman online concert program in an effort to boost live viewership. Viewers watching the concerts live can [...]
Twitch Announces PS4 Presence
Performance Marketing
Now you can easily share clips of yourself playing video games with all of your PlayStation friends.