3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising
Brand Marketing
Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get a chance to analyze whether their ads are working. But a new study may help [...]
How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors
Brand Marketing
Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part [...]
Introducing Adweek’s Cause Marketing Report, Mapping the New World of Charitable Giving
Brand Marketing
It's an exciting and nerve-wracking time to be working in the nonprofit world, which is rapidly being reshaped by technology, generational shifts and emerging cultural priorities.
How Brands Became the Most Powerful Advocates in Today’s Battle for LGBT Equality
Brand Marketing
This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents.
Infographic: A Look at the Millions of Lives Saved and Improved by the Gates Foundation
Brand Marketing
A few years ago, Bill Gates—who, with a personal worth of some $75 billion, remains the wealthiest man on the planet—said something interesting about money: He didn't need it anymore.
Nonprofits Are Learning That Whisper’s Anonymity Can Be a Force for Good
Performance Marketing
Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims.
How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes
Performance Marketing
Girls Explain How Boobs, Menstruation and More Keep Them From Coding in Satirical Campaign
Performance Marketing
It should be obvious that your gender doesn't hinder your ability to code, yet women continue to face an uphill climb into tech careers thanks largely to unspoken stigmas against [...]
A Hard Call for a Softer Side to Advertising
Performance Marketing
Social sustainability can be a key differentiator and motivator in our sharing economy. In consumer markets, TOMS built its message upon redefining "Buy One-Get One" as "Buy One-Give One" – [...]
Consumers Trade Recyclables for Burgers at McDonald’s in Sweden
Brand Marketing
How do you get young people to care about recycling? Free burgers couldn't hurt.