Catherine Martin

Brooks Brothers Premieres the Great Gatsby—Well, His Closet

For the next few weeks, the shopper who steps through the doors of the Brooks Brothers New York flagship store is bound to marvel over what seems like a nifty bit of time travel. One moment, he’s on Madison and 44th in 2013; the next, he’s standing at Jay Gatsby’s place in West Egg in 1922. But it’s not magic, ol’ fella, it’s marketing.