Millennials have a reputation for favoring borrowing over buying—they'd rather rent homes and lease cars than take on mortgages or car loans. Now, members of the borrower generation say they're straying from the largest likely lender: banks.
Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called "digital native" generations—is much more tolerant of online advertising on the whole.
It's not enough that you've worked hard enough to earn a vacation (and can pay for it, too). Your kids expect to have a say in the matter, too. In the Intelligence Group's newest Cassandra Report, which focuses on tweens and marketing, fully one-third of parents report their kids are "extremely influential" on household purchases big and small.