3 Sustainable Ways to Build a Customer-Focused Content Strategy
Performance Marketing
Learn how to create a branded content strategy that not only produces quality content, but also takes into account what your customers really want.
Fresh Insights in Selling to SMBs
Performance Marketing
Despite the attention given to large enterprise marketing, it's small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there's enough volume to do plenty [...]
B-to-B Marketing Is Falling Down on the Job
Performance Marketing
I heard a horror story the other day—a consumer packaged goods executive ranting about a meeting with a vendor. "I gave the guy an appointment, and he spent the whole [...]
Here’s What Happens When You Ask Netflix to Go to Prom With You
Creativity
Muthana Sweis, a student at Marist High School in Chicago, took two dates to his junior prom—and one of them was Netflix.
Slapping Lipstick on It Doesn’t Mean It’s Content
Performance Marketing
Adding a forward-facing camera to a smartphone was truly one of those "tipping point" moments. So it was no surprise when the word "selfie" was proclaimed the "Oxford Dictionaries Word [...]
5 Great Ideas in B-to-B Content Marketing
Performance Marketing
I recently got my hands on a copy of Joe Pulizzi's new book, Epic Content Marketing, and I can't say enough good things about it. Pulizzi has figured out how [...]