Just as interest in native advertising keeps growing, more brands are also exploring the other side of the coin: programmatic advertising.
Data is power, or rather is empowering to any business. When one thinks about data with regards to digital advertising, most likely what first comes to mind is targeting data, which essentially is any data that allows a marketer to get the right message to the right person at the right time.
It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But usually that demand would be fueled by online merchants trying to drive immediate e-commerce sales.