FCB has promoted Chris Shumaker from North American chief marketing officer to global CMO following its recent win in the Clorox creative review.
Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop […]
Carter Murray, worldwide chief executive officer at Interpublic Group's FCB, believes that mentoring in the ad industry has grown increasingly crucial in recent years.
Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as a career. That changed when she landed at J.
Susan Credle is the new global chief creative officer at FCB, replacing Jonathan Harries, who's held the post since 2006 and will now become chairman. The changes take effect on January 1. Credle will relocate to New York from Chicago, where she's been CCO at Leo Burnett USA.
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?
As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but what they all share is the urgency to adapt to changes in technology, consumers and the larger world. Here are their thoughts:
Debra Coughlin, the former global CMO and New York general manager of Interpublic’s FCB, has retuned to her client roots in financial services and is now running JPMorgan Chase at mcgarrybowen.
Kofi Amoo-Gottfried has been named chief strategy officer at FCB Garfinkel, charged with working closely with CEO Lee Garfinkel to expand the New York agency’s offerings.