Susan Credle Will Leave Leo Burnett to Help Ignite Creativity at FCB
Brand Marketing
Susan Credle is the new global chief creative officer at FCB, replacing Jonathan Harries, who's held the post since 2006 and will now become chairman. The changes take effect on [...]
Tension Mounts Between Marketers and Agencies Over Data, Tech and Social
Brand Marketing
Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?
5 Agency Leaders on Which Industry Changes Keep Them Up at Night
Brand Marketing
As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but [...]
FCB’s Coughlin Moves to mcgarrybowen
Brand Marketing
Debra Coughlin, the former global CMO and New York general manager of Interpublic’s FCB, has retuned to her client roots in financial services and is now running JPMorgan Chase at [...]
FCB Garfinkel Names New Head of Strategy
Brand Marketing
Kofi Amoo-Gottfried has been named chief strategy officer at FCB Garfinkel, charged with working closely with CEO Lee Garfinkel to expand the New York agency’s offerings.