One in eight women are diagnosed with breast cancer, and 90 percent of breast cancer can be fully cured if it's caught early enough. With this in mind, and for Breast Cancer Awareness Month in October, coffee brand Carte Noire joined forces with BETC and the Pink Ribbon Foundation to produce a super-cheeky ad encouraging women to get screened regularly.
You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate some shouted remarks from a construction site—and guess who came over to Team Taco Bell? Plus, we include some food porn (no, not Taco Bell) that redefines the genre.
If you like to cook, eat or look at pretty things, enjoy this gorgeously hypnotic bit of food porn from French coffee brand Carte Noir. Created by Proximity BBDO and two directors from Le Potager, the visual craft is on par with Wieden + Kennedy's bar-setting 2012 paean to vegetables for British butter brand Lurpak. Someone more savvy to kitchens than I will have to parse exactly what's happening when, but basically it's about baking delicious little pastries filled with coffee-flavored cream to eat with your coffee ("Chou" also means cabbage in French, but don't be confused). The ambitious among you can find out how to make them, in French, over at the Carte Noire website, along with the following message. "Discover Rose by Carte Noire, greedy video reserved for women. Exclusively for men, this recipe is to enjoy with friends. But you resist the urge to share these adorable cabbage with your lover?" OK, maybe Google Translate didn't nail the details, but you get the idea. "Download the recipe without waiting!" is pretty clear, though. Overenthusiastic copywriting is always better in languages you don't actually speak, because you don't mind that ads are talking to you like a 3-year-old.