cars marketing

Are These Ads Prejudiced Against Car Dealers?

Car buying is a delicate negotiation, but don’t call it haggling. Edmunds.com found that out the hard way with a YouTube ad campaign that spoofed car salesmen with videos involving "haggling" copy, offending car dealers.Edmunds.com has since removed the offending ads after dealers across the country threatened to pull their business from the car-shopping site.

Ford’s Marketing Chief Wants to Make Innovation Affordable

Jim Farley, Ford’s evp of global marketing, sales and service, thinks it’s time to sell the most technologically advanced cars as products for the Everyman, much like Target offers high-concept design for the masses.

Toyota Pays $1.1 Billion to Settle Lawsuit

Toyota Motor Corp.