From Auctions to Art Basel: Photos of Creatives
Brand Marketing
Frito-Lay Likes the Data From Doritos’ ‘Crash the Super Bowl’
Performance Marketing
Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner.
Sheryl Sandberg Doubles Down on Facebook’s Branding Prowess
Performance Marketing
Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital [...]
Is Facebook a Media or Tech Company?
Brand Marketing
Don't call Facebook a media company. Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the [...]