Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.
Advertising Week 2016 kicked off in New York without a hitch. There were numerous panels featuring the likes of Facebook’s Carolyn Everson, blowout bashes thrown by big brands and Adweek’s […]
COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group for teams to talk about campaigns?
When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of global marketing solutions at Facebook.
Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out […]
Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat.
Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.
Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.
Working Mother has released its Most Powerful Moms list just in time for Mother's Day. And in addition to a cadre of famous names ranging from Beyoncé at No. 1 […]
Dropping by the annual Omnicom Media Group opening night CES party for its clients at the Hyde Bellagio club in Las Vegas, Carolyn Everson, Facebook's vp of global marketing solutions, chatted with Adweek about her company's investment in CES 2015 darling