Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from research firm YouGov BrandIndex released today.
The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating vacation needs a PR boost.
The good ship CNN is riding a little higher on the waves. After months of plummeting ratings and a high-profile game of C-suite musical chairs, the original cable news network is catching up to its competitors in the core demo and showing significant year-over-year gains.
Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending.
Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco of the last few days, according to industry players.
Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would rather the traveling public not see.
Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you in. […]
I saw this Carnival Cruise Lines poster from Arnold at a bus stop in Baltimore recently, and it cut right to the heart of me. I also dream of a […]
As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense, […]