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Here Are Forbes’ 50 Most Influential CMOs of 2014

Brand Marketing

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.


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Marketers: Carnival Needs a Great PR Video—Now

Brand Marketing

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco [...]

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Poll: Cruise Ship Vacay Not Such A Hot Idea

Brand Marketing

Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would [...]

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Arnold crafts virtual aquariums for Carnival

Creativity

Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you in. [...]

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Carnival dreams of a better, pantsless world

Creativity

I saw this Carnival Cruise Lines poster from Arnold at a bus stop in Baltimore recently, and it cut right to the heart of me. I also dream of a [...]

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Carnival enlists fun director who directs fun

Creativity

As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense, [...]