Alt Image Text

Subaru Unveils Two New Safety Ads, and They Couldn’t Be More Different

Creativity

Nothing says love quite like twisted steel and shredded tires. Wrecked cars, and their understandably shaken and contrite teenage drivers, appear in Carmichael Lynch's latest work for Subaru, which focuses [...]


Alt Image Text

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

Brand Marketing

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine, [...]

Alt Image Text

Why More Agencies Should Drag Their Staffs Out to the Middle of Nowhere

Brand Marketing

Drive a little ways southwest of Minnesota's Twin Cities, past the suburbs and exurbs, and you might find yourself in the pastures of a small town with 559 residents. It's [...]

Alt Image Text

Ad of the Day: Subaru Just Made Another Great Father-Daughter Tearjerker

Brand Marketing

Does any advertiser do father-daughter storytelling better than Subaru?

Alt Image Text

In Ads for Jack Link’s, YouTube Stars Will Prank the Sasquatch

Brand Marketing

To put a fresh spin on its "Messin' With Sasquatch" campaign, meat-snack purveyor Jack Link's has tapped YouTube influencers The Dudesons, Kevin Brueck and PrankvsPrank to produce sp

Alt Image Text

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

Brand Marketing

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]