CarMax Campaign Goes for Earnest Humor With New Spokesman Andy Daly
Brand Marketing
If you've seen Comedy Central's Review then you know comedian Andy Daly's wonderfully dry, earnest delivery and that's exactly what he's employing in a new campaign for CarMax.
CarMax Awards Its Media Business
Brand Marketing
CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed. The selection came after a review in which OMD and Vizeum were the other [...]
Accounts in Review: Safelite AutoGlass Unbundles Its Media Business
Brand Marketing
Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all [...]
Accounts in Review: Here’s Why Dentsu Left the Sears Holdings Battle
Brand Marketing
Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The [...]
Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT
Brand Marketing
Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The [...]
Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize
Brand Marketing
Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital [...]