Carmax

CarMax Campaign Goes for Earnest Humor With New Spokesman Andy Daly

If you've seen Comedy Central's Review then you know comedian Andy Daly's wonderfully dry, earnest delivery and that's exactly what he's employing in a new campaign for CarMax.

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and […]

Accounts in Review: MetLife’s Agency Review Follows a Clear Pattern

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief […]

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came […]

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request […]

CarMax Awards Its Media Business

CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed.  The selection came after a review in which OMD and Vizeum were the other finalists, sources said. Media spending approaches $70 million a year, according to Kantar Media. The assignment previously was in house.

Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all […]

Accounts in Review: Here’s Why Dentsu Left the Sears Holdings Battle

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The […]

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The […]

Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital […]