When guys get together and have a few drinks, things tend to get a little stupid. That's a fact most alcohol marketers would prefer not to highlight, lest advocating stupid fun might come off sounding like promoting activities that are dangerously stupid.
Aging action-movie sub-icon Steven Seagal stars in a new four-minute epic mini-film called "Sheep Impact" (below) for Australian beer Carlton Dry. Seagal plays against type. By that I mean, he gives a great performance. He's helped immensely by the fact that he's basically portraying himself—a paunchy goofball with questionable martial-arts skills.