Carlton Dry

These Beer Ads Aren’t Afraid to Celebrate the Stupid Fun Fueled by Beer

When guys get together and have a few drinks, things tend to get a little stupid. That's a fact most alcohol marketers would prefer not to highlight, lest advocating stupid fun might come off sounding like promoting activities that are dangerously stupid.  

Steven Seagal Does His Best Work in Aussie Beer’s Mini-Film

Aging action-movie sub-icon Steven Seagal stars in a new four-minute epic mini-film called "Sheep Impact" (below) for Australian beer Carlton Dry. Seagal plays against type. By that I mean, he gives a great performance. He's helped immensely by the fact that he's basically portraying himself—a paunchy goofball with questionable martial-arts skills.