Ad of the Day: Carlsberg Created a Chocolate Bar. It’s a Bar. Made Entirely of Chocolate
Brand Marketing
In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.
OMD Has Been Selected the Global Media Agency of the Year [Updated]
Brand Marketing
Steady are the hands that guide OMD.
William and Kate’s Nursery Decorator Screws Up Royally in Carling Ad
Creativity
The congratulatory ads continue to roll in following the birth of William and Kate's royal baby on Monday. Here's Carling's entry from ad agency Creature—an amusing tale of a palace [...]
Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?
Brand Marketing
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense [...]
Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store
Creativity
Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing