Carlsberg

Ad of the Day: Carlsberg Created a Chocolate Bar. It’s a Bar. Made Entirely of Chocolate

In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.

Carlsberg Infuses Beer Into New Shaving Products, Just in Time for Movember

Earlier this year, Carlsberg launched a line of male grooming products—shampoo, conditioner and body lotion—made with its beer. Now, the brewer is marking Movember by expanding the series with a shaving gel, aftershave and mustache cream, while encouraging consumers to buy the products to support men's health.

Here Is Carlsberg’s Amusing Response to the Protein World ‘Beach Body’ Fiasco

It's about time someone lightened the mood around those controversial Protein World ads in England. And of course it's Carlsberg that's done so—spoofing the campaign with a topical ad that suggests an alternative to being "beach body ready."

Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.

Carlsberg Makes the Most NFSW Ad Ever, Along With a Few Other Gems

Carlsberg doesn't do things half-ass. If the Danish brewer is going to do something, it will make it the best in the world—at least, according to three new ads admitting that might not actually be true at all.

OMD Has Been Selected the Global Media Agency of the Year [Updated]

Steady are the hands that guide OMD.

William and Kate’s Nursery Decorator Screws Up Royally in Carling Ad

The congratulatory ads continue to roll in following the birth of William and Kate's royal baby on Monday. Here's Carling's entry from ad agency Creature—an amusing tale of a palace nursery decorator who's working off faulty information.

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense violence as two men grapple on the floor of the cramped car, fists flying. One combatant slips a cord around the other’s neck and pulls it tight, choking the life out of his adversary.

Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some of the computer jargon here works surprisingly well for drinking, but there's no forgiving the apple puns.

Adweek’s Top 10 Commercials of the Week