In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.
Earlier this year, Carlsberg launched a line of male grooming products—shampoo, conditioner and body lotion—made with its beer. Now, the brewer is marking Movember by expanding the series with a shaving gel, aftershave and mustache cream, while encouraging consumers to buy the products to support men's health.
It's about time someone lightened the mood around those controversial Protein World ads in England. And of course it's Carlsberg that's done so—spoofing the campaign with a topical ad that suggests an alternative to being "beach body ready."
If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.
Carlsberg doesn't do things half-ass. If the Danish brewer is going to do something, it will make it the best in the world—at least, according to three new ads admitting that might not actually be true at all.
The congratulatory ads continue to roll in following the birth of William and Kate's royal baby on Monday. Here's Carling's entry from ad agency Creature—an amusing tale of a palace nursery decorator who's working off faulty information.
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense violence as two men grapple on the floor of the cramped car, fists flying. One combatant slips a cord around the other’s neck and pulls it tight, choking the life out of his adversary.
Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some of the computer jargon here works surprisingly well for drinking, but there's no forgiving the apple puns.