Dentsu Aegis Creates New CEO Role in the U.S.
Brand Marketing
Rob Horler is the new CEO of Dentsu Aegis Network, USA, with oversight of strategy development and execution across the company's 20 offices in the region.
Accounts in Review: Cadillac Finds a New Home as Brown-Forman Ends Its Search
Brand Marketing
For the fifth time in eight years, Cadillac has hired a new lead agency. Eighteen months after a team of Interpublic Group agencies took the reins, the brand shifted its [...]
Accounts in Review: CarMax’s Selection Comes Down (Quickly) as NBA Finalists Await Decision
Brand Marketing
It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the [...]
Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax
Brand Marketing
Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, [...]
Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down
Brand Marketing
The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of [...]
Accounts in Review: NBA, Brown-Forman Pick Finalists
Brand Marketing
It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the [...]