Carat Is the Big Winner in Mondelez Media Contest
Brand Marketing
Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to [...]
Videa’s President Discusses the Future of Automated Sales
Brand Marketing
Specs Who Shereta Williams Current gig President, Videa Old gig Vp, corporate development, Cox Media Group
California Healthcare Exchange Dangles Its $50 Million Account
Brand Marketing
Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage.
Mindshare Fills a Role That’s Redefining the Agency
Brand Marketing
In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role.
GMC Touts Precision in New Ads from Leo Burnett
Brand Marketing
General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in [...]
Massage Envy Trades Hometown Agency for San Francisco Shop
Brand Marketing
Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account.