Digital Media Is Propelling the Ad Market to $548.2 Billion This Year
Performance Marketing
Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.
MediaCom Wins Big in Sony Global Media Review
Brand Marketing
MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In [...]
Carat’s Shuffle Leaves Will Swayne in the Role of Global President
Brand Marketing
Dentsu Aegis Group's Carat today named Will Swayne global president. He assumes that title from Doug Ray, who will continue as U.S. CEO for the media agency network.
Omnicom Will Launch Third Media Network With P&G Win
Brand Marketing
After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.
Why Dannon Is Betting Big on Programmatic Video
Performance Marketing
Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became [...]
How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?
Performance Marketing
Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on [...]