Carat

Digital Media Is Propelling the Ad Market to $548.2 Billion This Year

Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.

MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles

MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products.The WPP shop was awarded the business after a review which included OMD, Carat and Havas. Geometry, the incumbent, declined to participate in the search process.

Diageo’s Global Media Agency Review Comes Amid Greater Scrutiny of Costs

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new CFO Kathryn Mikells stressed the need for bette

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to […]

Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.

MediaCom Wins Big in Sony Global Media Review

MediaCom appears to be the big winner in Sony's global media review.Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition, MediaCom is said to have retained Sony Mobile globally and won the company's international electronics account.

Carat’s Shuffle Leaves Will Swayne in the Role of Global President

Dentsu Aegis Group's Carat today named Will Swayne global president. He assumes that title from Doug Ray, who will continue as U.S. CEO for the media agency network.

Omnicom Will Launch Third Media Network With P&G Win

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.

Why Dannon Is Betting Big on Programmatic Video

Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became one of the first brands to run a campaign using Facebook's LiveRail platform, which effectively helped it reach 90 percent of its target audience.

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising.