Capri Sun

Ad of the Day: Capri Sun

Quick cuts and compressed action drive Saatchi & Saatchi's first ads for Kraft Foods' Capri Sun, which break today and play like movie trailers, down to the basso-profundo voiceovers.

Any who would disgrace Capri Sun must die

Transformation is the theme of these Willy Wonka-esque Capri Sun ads by Ogilvy. Kids who toss away or otherwise mistreat the product's distinctive pouch packages are turned into balloons, chew […]