Capital One

How Austin-Based Agency Drumroll Found Its Beat

Specs Who Co-founders Kirk Drummond and Chris Mollo What Ad agency Where Austin, Texas

Will Instagram’s Advertising Gold Rush Send Users Running?

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight third-party vendors to sell promos via

Ad of the Day: Capital One Makes 150 Ads for Small Businesses Starring Their Biggest Fans

Capital One delivers a big campaign for small business with its "Spark Plug" initiative, shining a spotlight on 125 entrepreneurial companies in a whopping 150 advertisements created by Mullen Lowe.

How Capital One Used Instagram to Boost Ad Recall by 16 Percent

Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos.

Could Snapchat Be a March Madness Player This Year?

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April 6).

Jennifer Garner Returns to TV as Capital One’s Newest Spokes-Celebrity

Jennifer Garner is back on TV and very upset with chairs in two new ads for Capital One's Venture Card.The visuals in the two spots, titled “Seats” and “Musical Chairs,” are bright and whimsical, which contrasts with Garner's concerned vocal delivery. Did one of those chairs kick a puppy or something? 

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media lik

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head of partnerships on the East coast, and is based in the New York office, Pinterest told Adweek.

Horizon Media Teams Up With Ex-Tennis Pros for a Big Sports Sponsor Play

In producing tennis events, former pros Jim Courier and Jon Venison have built a solid business, with revenue expected to exceed $10 million this year. Courier and Venison have grander ambitions, however, and to realize them, they’ve hitched their wagon to Horizon Media.

TBS Primes the Pump for Its First Final Four

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.