A Scrappy Shelter Dog in Need of Adoption Gets to Have a Blast in This Camera Ad
Brand Marketing
About 3,300 shelter dogs are euthanized every day in the U.S., and shelter dog adoption ads often depict them as sad, helpless creatures (think Sarah McLachlan's tearjerkers for the ASPCA, [...]
Ad of the Day: Canon Highlights the Oddly Specific Moments You’ll Wish You Had Used a Printer
Brand Marketing
Print out your important stuff, people, or suffer the consequences.
12 Modern Tech Devices the Smithsonian Is Saving for Posterity
Brand Marketing
Ask what’s in the American history collection at the Smithsonian Institution, and most people will mention really old stuff like The Star-Spangled Banner or a few chunks of Plymouth Rock [...]
Canon Wants to See the Movie Trailer for Your Life Story
Performance Marketing
The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest [...]
U.S. Media Agency of the Year: MediaCom’s Team-First Approach Landed a Ton of New Business in 2014
Brand Marketing
Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole [...]
Ad of the Day: Stressful Week? Watch This Beautifully Serene Ad About Urban Deer
Brand Marketing
Sometimes, the most attention-grabbing thing you can put in an ad is silence. That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second [...]