Cannonball

A-B Uses the Super Bowl to Refresh Bud Light

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out.

DDB Cut From Bud Light Review

Anheuser-Busch InBev still hasn't selected an agency to handle its Bud Light creative business, but the winner definitely won't be longtime lead agency DDB.

Bud Light explains why it can’t do 3-D spots

You can always count on Bud Light turning to slapstick for its Super Bowl ads. It is, after all, the brand that paid millions to air a dog biting a […]