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On the Eve of Cannes Lions, Let’s Abolish the Marketer vs. Consumer Trend

Brand Marketing

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images


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Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year’s Festival

Performance Marketing

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than [...]

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Expect More Celebs Than Ever as Cannes Lions Expands Its Entertainment Focus

Brand Marketing

Hollywood A-listers always draw the biggest crowds at the Cannes Lions International Festival of Creativity, and this year's event will be even more celebrity packed as the festival adds a [...]

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Cannes Lions Festival Creates a Stand-Alone Category for Digital Craft in 2016

Brand Marketing

The Cannes Lions festival announced today that it's making a few adjustments to its award categories for 2016 in an attempt to keep up with changing times and technologies. 

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6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

Brand Marketing

With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is [...]

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This Global Brand Marketer’s Winning Intensity Has Helped Multiply Under Armour’s Success

Brand Marketing

While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton [...]