VIDEO: David Perez, aka ‘David on Demand’
Brand Marketing
For the past four days, David Perez has been a one-man social-media experiment. The Leo Burnett creative recruiter has been allowing online followers to tell him what to do, and [...]
Paul Arden returns from the grave to introduce Saatchi & Saatchi’s New Directors’ Showcase
Brand Marketing
By Eleftheria Parpis Thanks to the wonders of technology, Paul Arden, the late Saatchi & Saatchi creative director who first brought the agency's New Directors Showcase to Cannes 20 years [...]
VIDEO: Unilever CMO Keith Weed
Brand Marketing
Anglo-Dutch packaged-goods giant Unilever is being honored as Advertiser of the Year at Cannes this year. Its new CMO, Keith Weed, spoke to Eleftheria Parpis about the the meaning of [...]
J&J’s Perkins to holding companies: Go private
Brand Marketing
By Brian Morrissey The ad-agency business faces many challenges in times of constrained spending and with their role as strategic partners with clients called into question. Many in the industry [...]
VIDEO: Euro RSCG’s Fernanda Romano
Brand Marketing
Fernanda Romano is global creative director for digital and experiential advertising at Euro RSCG. She spoke with Brian Morrissey about her disdain for social-media gurus, in what ways social media [...]
Yahoo! builds giant ‘brandcastle’ on the beach
Brand Marketing
By Brian Morrissey Yahoo! clearly never followed the advice to “never bring sand to the beach.” It brought more than 30 tons of it to the beach here in Cannes. [...]