Snickers Just Put the Most Epic Photoshop Fail on the Back of SI’s Swimsuit Issue
Creativity
The front cover of Sports Illustrated's Swimsuit Issue is trying to be a bit more progressive this year, with one of the three covers produced featuring plus-size model Ashley Graham. [...]
Peeps 2016! Candy Brand Campaigns to Kick Punxsutawney Phil to the Curb
Creativity
Punxsutawney Phil makes his depressing prediction nearly every year: Keep the coats and snow shovels handy because there's likely to be at least six more weeks of winter. Isn't it [...]
Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag
Brand Marketing
According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds [...]
Snickers’ Halloween Ad Profiles a Guy Who’s Scary Good at Carving Pumpkins
Creativity
You might think you carve a mean pumpkin, but Jon Neill will kick the orange pulp and seeds out of you any day of the week—particularly in October, when his [...]
Why Jolly Rancher and Anomaly Are Telling Frustrated Millennials to ‘Keep on Sucking!’
Brand Marketing
Some things in life unquestionably suck. Middle seats. Traffic jams. Rain delays. And young people, due to their limited means, are forced to put with even more things that suck. [...]
Ad of the Day: Extra Gum Wraps Up One of the Year’s Sweetest Love Stories
Brand Marketing
It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of a [...]