Tic Tacs Are Little Adrenaline Junkies in The Martin Agency’s Charming Ads
Creativity
They're tiny hard candies that may be small enough to fit between your thumb and forefinger, but they're still packed with adventure, says a fun new campaign from The Martin [...]
A Giant Chocolate Hen Lays Sweet Easter Surprises in Supermarket’s Ad Campaign
Creativity
Which came first, the 30-foot-tall chocolate chicken or the 200-pound candy egg? Both appear in VCCP's wacky Easter-themed campaign for Asda. Apparently believing Brits' teeth aren't bad enough already, the [...]
M&M’s Just Turned 75. Here’s How It Kept Consumers Interested for So Long
Brand Marketing
As you read this, M&M's—the best-selling candy in America, the treat that Mars makes 400 million of every day, and the milk chocolate that melts in your mouth and not [...]
M&M’s Unveils 75th Anniversary Spot Featuring Zedd and Aloe Blacc’s ‘Candyman’
Creativity
M&M's turn 75 years old this Thursday, and the Mars brand is beginning a year-long birthday celebration with a musical collaboration between Zedd and Aloe Blacc, who have reinterpreted Sammy [...]
BBDO Art Director Tells Us All About Snickers’ Absurdly Photoshopped Swimsuit Model
Creativity
BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by [...]
Extra Gum Follows Up ‘Sarah & Juan’ With a Real-Life Couple’s Sad-Sweet Story
Creativity
It's the third time around for Extra Gum, and things are suddenly getting real. The Wrigley's brand and Energy BBDO returned over Valentine's Day weekend with another tearjerker film, "A [...]