Pancreatic Cancer Ads Blasted for Saying Disease Is Worse Than Other Cancers
Creativity
Pancreatic Cancer Action has issued a thoughtful, heartfelt defense of its controversial U.K. awareness campaign that shows sufferers saying they wish they had other types of cancer with higher survival [...]
Chemotherapy Rebranded as ‘Superformula’ in JWT’s Brilliant Campaign for Child Cancer Center
Creativity
JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment [...]
‘Deserve to Die’ Campaign Puts Lung Cancer in Spotlight
Creativity
A funny thing happens when you plaster U.S. cities with posters saying certain types of people "deserve to die." Namely, those people get a bit upset.
JWT’s Rob Quish Enlists Jon Lester for Childhood Cancer PSA
Creativity
JWT Atlanta's new campaign for the Pediatric Cancer Research Foundation is a passion project for outgoing CEO Rob Quish, whose 19-year-old son Will was diagnosed with cancer at age 11. [...]
Creative Crotch Ads Encourage Men to Get Hands-On
Creativity
Self-checking for testicular cancer has yielded some of the oddest PSAs out there, including our No. 4 Freakiest Ad of 2011, the (NSFW) “Rhian Touches Herself.” But these print ads [...]
Rogue Medical Group Strikes Again With Cancer Billboard in Chicago
Creativity
Watch out, hot-dog lovers. You might be in for a case of the butt cancers.