Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign
Creativity
There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want.
As Singer’s Last Wish, ‘I Touch Myself’ Is Beautifully Reborn in a Breast Cancer PSA
Creativity
Here's something I never thought I'd say: I just got weepy listening to "I Touch Myself" by the Divinyls. In an incredibly touching tribute to the group's frontwoman, Chrissy Amphlett, [...]
Cops Aren’t There to Check Your Balls for You, Cancer PSA Reminds Guys
Creativity
In every sense, testicular care is a delicate matter. So while it can be a bit weird and uncomfortable to feel yourself up every so often, nonprofit Testicular Cancer Canada [...]
Cancer Charity Dares Young Men to Wax Their Balls on Camera
Creativity
Most cancer charities want to highlight how easy it is to check yourself for lumps or other danger signs, but Testicular Cancer Canada decided to grab some attention by getting [...]
Guys Post ‘Cock in a Sock’ Selfies Online for Cancer Awareness
Creativity
Listen, before you scroll down, please be advised that all of the photos below are NSFW, unless you work for the Red Hot Chili Peppers. Yesterday we discussed how British [...]
How a ‘No Makeup Selfie’ Trend Suddenly Became a Cancer Awareness Effort
Creativity
In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to [...]