Havas Chicago Filled a Room With Boobs You Can Play With for #CheckYoSelf Campaign
Creativity
Havas Chicago certainly knows how to stop pedestrians in their tracks with its office-window installations for Breast Cancer Awareness Month. Last October it set up peep-show windows, but the peepers [...]
Cancer Survivors Who Had Double Mastectomies Star in Amazing Underwear Ads
Creativity
Of all our body parts, we humans objectify breasts as the most inherently feminine, right? They serve a utilitarian purpose, sure, but they're also soft and sexy and men don't [...]
This Giant Shady Tower Tricks Beachgoers Into Avoiding the Sun by Offering Free WiFi
Creativity
How do you get beach bums to take a break from the sun? If you're one nonprofit, by luring them into the shade with free WiFi. The Peruvian League Against [...]
This Agency Snuck a Testicular Cancer PSA Into the Adult Film Game of Balls (NSFW)
Creativity
Adult movies have suddenly become the hot place to put cancer PSAs. M&C Saatchi in Sydney worked with adult film studio Digital Playground and the Nonprofit Blue Ball Foundation to [...]
People Ignore a Giant Lump Growing on a Street in This Clever Cancer PSA Stunt
Creativity
Never underestimate people's power not to give a damn about what's right in front of them. We've seen this time and again in outdoor ad stunts, and this latest one [...]
Photograph These Ingenious Ads, and You’ll Learn How to Save Kids From Eye Cancer
Creativity
If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the [...]