Campbell’s Joins the Today Show and Vox Media for a Branded Content Series
NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site.
Campbell’s Wisest Kid Mascot Isn’t the Soup Company’s Wisest Idea Ever
Creativity
Oh, a wise guy, eh?
Campbell Soup Seeks Big Ideas From Small Groups
Brand Marketing
Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future.
For Mobile Marketing That Really Works, Just Look to Asia
Performance Marketing
Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years.
The iPhone 5 May Have Just Made Mobile Coupons Real
Performance Marketing
Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains.
What Marketers Want From iPhone 5
Performance Marketing
Techies are waiting with bated breath to learn about the user-friendly features Apple will be unveiling with the newest version of the iPhone tomorrow (Sept. 12).