Best Practices Exist for a Reason, Part 3: Email Results Analysis
Performance Marketing
For many marketers, the bulk of their time is taken up with list selection, subject lines, email design and ensuring the email links to integrated landing pages. But not enough [...]
Google Announces Significant Changes
Performance Marketing
As a marketer who uses email, you know as well as I do, your campaigns do not stand alone. Without proper support from your website—and throughout your organization—email campaigns will [...]
Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders
Brand Marketing
The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in [...]
Fox Sports Gets World Cup Fans Revved Up for Round 2
Brand Marketing
Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social [...]
Can Kraft Macaroni & Cheese Market Itself As Healthful?
Brand Marketing
Can Kraft Macaroni & Cheese credibly market itself as healthful?
The Problem With A/B Testing
Performance Marketing
This week we set up an elaborate A/B test on subject lines. I liked "How 1.75 Billion Mobile Users See Your Website" and my client manager liked "Business Cards are [...]