Campaign

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani.

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign for Realtor.com.

Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples.

A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager

Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York.

Campaign Wants to Close Gender Gap on Currency

Rosa Parks. Eleanor Roosevelt. Shirley Chisholm. These are just some of the 15 candidates put forward by "Women on 20s," a grassroots campaign seeking to have a notable woman grace the $20 bill.

Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders

The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in a prison orange jump suit after kidnapping the E-Trade baby.

Fox Sports Gets World Cup Fans Revved Up for Round 2

Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social media explosion?

Can Kraft Macaroni & Cheese Market Itself As Healthful?

Can Kraft Macaroni & Cheese credibly market itself as healthful?

Toyota Teases Its Athlete-Studded Plans for the Super Bowl

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families.