Men’s Fitness Lets Readers Sample Scents
Performance Marketing
Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages.
Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]
Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts
Brand Marketing
Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear.
Perspective: The Skinny on Skivvies
Brand Marketing
In the 1958 film Long, Hot Summer, Paul Newman sent moviegoers’ jaws straight to theater floors. His shocking exploit? Doing a scene in his underwear. During the Eisenhower era, men’s [...]
Calvin Klein billboard secretly curses at you
Creativity
Some eagle-eyed, right-thinking patriots in lower Manhattan have blown the lid off a subliminal advertising scandal. The offender is this Calvin Klein billboard at East Houston and Lafeyette, which sneakily [...]
Calvin Klein ads banned for promoting rape
Creativity
Another week, another Calvin Klein ad campaign in trouble. This one, starring Dutch model Lara Stone, has been banned in Australia for being "suggestive of violence and rape." Australia's ad [...]