Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating
Creativity
While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign.
This GIF Shows You Just How Photoshopped Justin Bieber’s Calvin Klein Ads Were [UPDATED]
Creativity
UPDATE, Jan. 10: Justin Bieber's team insists the unretouched Calvin Klein photo below, showing a scrawnier, less well-endowed Bieber, is fake. The photo was posted to BreatheHeavy.com, but after getting [...]
Justin Bieber’s Calvin Klein Ads Make Everyone Everywhere Question Everything
Creativity
Stop the presses. Justin Bieber is making a Justin Bieber face in ads for Calvin Klein, and people are losing their minds. "Is he actually hot in these pictures?" some [...]
Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances
Brand Marketing
When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that [...]
Want to Sell a Dorky Product? Just Add Electric Guitars
Brand Marketing
Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New [...]
Louis CK One Is a Mashup That Smells Like Perfection
Creativity
What do you get when you combine the soulless, artsy advertising imagery of CK One with the doughy, balding, angst-sweaty magnificence of Louis C.K.? One awesome Tumblr, that's what.