Why Legendary Fashion Photographer Mario Testino Is Embracing Digital Media
Brand Marketing
Specs Current gig Fashion photographer, philanthropist and founder of creative agency MarioTestino+ Instagram @mariotestino
Q&A: Mark Wahlberg on His Journey From Hip Hop to Hollywood to Hamburgers
Brand Marketing
Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts.
Creating Luxury Appeal for Any Brand
Performance Marketing
So why do many of us spend $55,000 and more on a luxury car that Consumer Reports says won’t perform as well as a much cheaper brand?
This L.A. Agency Has a Sharp Eye for Celebrity Branding … and Icelandic Art
Brand Marketing
In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) [...]
A Brief History of How Times Square Got So Naked
Brand Marketing
“Free your mind! Free your nipples!” yelled one woman. “I’m here to watch tits,” announced a man nearby. This was Sunday. The occasion: New York’s Topless Parade, a procession of [...]
Here’s the Steamy Video to Go With Calvin Klein’s Sexting Billboards
Creativity
Building on last week's digital-dating print campaign, Calvin Klein is taking its #mycalvins play for the Tinder and Grindr generation into the live-action realm.