California

What Agencies Can Learn From the Frenzied Creative Blitz to End California’s Drought

The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was time to use that brainpower to solve an important issue facing every Californian.

Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an endless loop. That should remind us to take shorter showers and stop washing the cars at home. Or just make us very, very thirsty. 

Inside Whatever, USA: Bud Light’s Party Town as ‘Content Factory’

On California's Catalina Island Saturday afternoon, a well-known performer took a quick bike ride through town, ostensibly to deliver hot dogs. But Snoop Dogg didn't actually hand out franks; instead, he made a beeline to a stage and began the most entertaining and engaging performance of Bud Light's Whatever, USA festival.

Welcome to Whatever, USA, Bud Light’s Big Party for a Few Fans

Last year Bud Light took experiential marketing to a new level with its secret party town, Whatever, USA, which turned Crested Butte, Colo., into a giant, all-expenses-paid beer bash for 1,000 of the Anheuser-Busch brand's lucky fa

California Healthcare Exchange Dangles Its $50 Million Account

Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage.

This Video About Dropping a Brick Is Worth a Few Laughs and 67 Million Gallons of Water

If you're going to drop an upper-decker, you might as well help fight a drought in the process."Drop A Brick" is a nonprofit Indiegogo project created by a partnership of several California businesses, including San Francisco agency BarrettSF, that encourages you to buy an eco-friendly rubber brick filled with hydro-gel that expands 200 times its size when water is added. Putting the brick in the top tank will displace half a gallon of water, saving about 50 gallons a week for a family of four.If every Californian dropped a brick, the initiative says, it would save 67 million gallons of water a day.The crowdfunding video is basically one big poop joke, but it's surprisingly amusing and has been getting quite a bit of passaround. Still, organizers say they'd like to see more bricks being ordered to help alleviate California's crippling drought as soon as possible.So check out the video and explainer photos below, then go see about dropping a fat one in the tank. No need for a courtesy flush.Via Osocio.

This Shop Has Thrived by Helping in the Early Stages of Marketing Challenges

Specs Who Peter Judd (l.), creative director, director of design; D.J. O’Neil, CEO, creative director What Advertising, design and production shop

California Paves the Way for Privacy

If not for California, consumer privacy law would be at a complete standstill.

DDB California Finds Its Creative Chief at Deutsch

DDB has reached into Deutsch LA to find a new creative chief for its offices in San Francisco and Los Angeles.Jason Elm assumes the role of chief creative officer of DDB California next week. He fills a vacancy left by the March shift of Lisa Bennett to evp of creative for North America.

Perspective: Going Back to Cali

If you want a quick taste of how sophisticated the wine scene was in 1950s America, let’s grab a table at Mike’s Log Cabin in Albany, N.Y., and ask to see the wine list. Oops, there isn’t one. But wait—there’s the wine selection right on the menu, just below the baked Virginia ham.