After launching two new properties in the past year, Vivala and Revelist, CafeMedia is looking to challenge some of the bigger players in the digital media space. "We see ourselves in that group with the BuzzFeeds and the Voxes," said Andrew Shue, the former Melrose Place actor and co-founder of CafeMedia.
CafeMom is expanding beyond moms. The media company today launched Vivala, a mobile-first platform catering to millennial Hispanic women.
With Latinos accounting for a quarter of U.S. births, parenting websites are redoubling efforts to attract the burgeoning segment. But while some are rolling out new sites, others are opting to test the waters as targeting Hispanic women is not quite as straightforward as it may seem.