I've had a ringside seat to one of the most riveting parts of the advertising ecosystem. If I were to extricate myself from my position and develop temporary amnesia, I believe I would find the entire 'ecosystem' comedic—though many would argue that the sums of money involved are anything but a laughing matter.
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
Michael Hayes, president of digital communications at Initiative, has left the company.Effective July 1, Hayes joins UberMedia as the company's new chief revenue and marketing officer. Hayes spent the last nine years at Initiative, overseeing the U.S.-based digital campaigns for brands ranging from Bayer to Miller/Coors to Dr. Pepper and Hyundai.