7 Memorable Moments in the Dubious History of Product Placement
Creativity
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever [...]
Is Cadillac’s New Ad Totally Inspiring or Completely Repulsive?
Creativity
In Cadillac's latest commercial from ad agency Rogue, airing during the Olympics, we take a tour of the souped-up American dream while our host (played by Neal McDonough) waxes poetic [...]
Lance Jensen Talks Cadillac and Where It’s Taking American Luxury
Brand Marketing
IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the [...]
Orient Express Makes Quick Stop in New Patek Philippe Ad
Brand Marketing
For the benefit of those with a little extra spending cash lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly [...]
Commonwealth Angles to Retrieve Silverado Business
Brand Marketing
Commonwealth is quietly working to regain creative lead on Silverado trucks, a General Motors brand that had shifted from the Chevrolet-dedicated agency to rival Leo Burnett late last year, sources [...]
Cadillac Leaves Fallon for IPG Team [UPDATED]
Brand Marketing
General Motors has confirmed the hiring of a team of Interpublic Group agencies to handle Cadillac’s creative business.